Apivita My Color Elixir is a permanent hair colorant designed to provide intense, luminous, and long-lasting color. The N777 Blond Intense Beige shade offers a sophisticated and natural-looking blonde with beige undertones. This formula is crafted with natural ingredients to nourish and protect hair during the coloring process, ensuring a vibrant and healthy-looking result. Ideal for those seeking a radiant and timeless blonde.