The Aveda Botanical Kinetics Purifying Creme Cleanser is formulated to gently yet effectively remove impurities and makeup while maintaining your skin's natural moisture balance. Its rich, creamy texture is ideal for purifying the skin without stripping essential oils, leaving the complexion feeling soft, clean, and refreshed. This cleanser is an essential step in any daily skincare routine, suitable for preparing the skin to better absorb subsequent treatments. Ideal for daily morning and evening use to achieve a deep, yet gentle cleanse.