The Balmain Haircare White Pearl Illuminating Shampoo is formulated by Balmain Paris Hair Couture to gently cleanse while actively neutralizing unwanted yellow or brassy tones in blonde, bleached, or grey hair. This specialized formula promotes brilliance and vibrancy, helping to restore the intended tone and freshness of lighter hair shades. It is designed to be an essential part of maintaining cool, luminous hair color between salon visits.