This Cotril Icy Blond Purple Shampoo is specifically formulated to neutralize unwanted yellow and brassy tones in blonde, bleached, or gray hair. Regular use helps maintain a cool, ashy, or platinum shade, keeping your color vibrant and consistent between salon visits. Its specialized formula provides gentle cleansing while depositing targeted purple pigments to counteract warm undertones. Ideal for toning and enhancing cool blonde reflections.