This is a professional-grade permanent hair color treatment from Kevin Murphy's Color.Me line. It is formulated to deliver vibrant, glossy color results while maintaining hair health. Ideal for professional use or by experienced home users, this product ensures consistent tone deposit and long-lasting color retention. The specific shade, 8vv8.86 Light Blonde Violet Red, is designed to achieve complex, multi-dimensional light blonde tones with violet and red undertones.