Discover L'Oreal INOA Hair Colour, a revolutionary ammonia-free permanent hair colour system. This advanced formula provides optimal scalp comfort and respects the hair. INOA offers up to 3 levels of lift and 100% grey coverage, delivering vibrant, long-lasting colour results. Its unique gel-cream consistency ensures easy application and a pleasant colouring experience. Experience superior performance and beautiful, healthy-looking hair with L'Oreal INOA.