Medavita Luxviva Anti-Yellow Shampoo is formulated to neutralize unwanted brassy or yellowish tones in blonde, lightened, or gray hair. Its balanced pH of 5.5 helps to gently cleanse while maintaining the hair's integrity and color vibrancy. This specialized shampoo works effectively to deposit cool pigments, enhancing the desired cool tone while providing necessary care for processed hair. Regular use helps extend the life and brightness of your cosmetic hair color.