The Olay Regenerist 3 Areas Intensive Firming Serum is engineered to target the look of three key facial areas: the brow, under the eye, and the jawline. This advanced formulation works to visibly lift and firm the skin's appearance for a rejuvenated complexion. Its concentrated formula deeply penetrates to deliver powerful ingredients that target surface signs of aging. Regular use helps to improve skin elasticity and smooth the appearance of fine lines and wrinkles, revealing a visibly firmer look.