Wella Colour Touch is a high-performance demi-permanent hair color designed to enhance your natural shade or add vibrant tones. This shade, No. 7/97 Medium Blonde Cendre Brown, offers a beautiful blend of medium blonde with cool, ashy brown undertones for a sophisticated look. Its gentle formula is ammonia-free and conditions hair, leaving it silky smooth and brilliant. Ideal for clients seeking rich, nuanced color or a way to refresh their existing color, Colour Touch provides up to 50% grey coverage and incredible shine. It's perfect for a first-time color experience or for those who prefer not to commit to permanent color.